Sales for Founders

Learning and science

sales course for founders

SHOW HN2020

149points
29comments
#406of 3,028 in 2020
Top 14%of 2020 by points

How HN took it

MixedNo clear lean

3 positive, 3 neutral or asking, 1 mixed, 2 critical, out of 9 comments about the project. Thread score 0.00.

Idea: 2 for, 1 againstDocs: 0 for, 1 against

The thread, comment by comment

Each row is a top-level comment and its replies, in HN's order. Select a cell to open that comment on HN.

positive neutral or mixed critical about another commenter or something else the maker

What HN said

What people liked

  • Useful framing that sales is diagnosing what went wrong

    From 1 comment
    • OP here. Interesting, thanks for sharing! I haven't read the book you mentioned, but have come across it a few times previously. If you're wondering how the S4F course is…
      louisswiss on HN
  • Founder sales advice is valued

    From 2 comments
    • Yes, +1 for Founding Sales. It’s super useful and comprehensive. Pete Kazanjy (the author) is a great guy and is very knowledgeable and helpful. (I am the CEO of Sourcegraph, an…
      sqs on HN
    • Sales recruiter here. If you want to scale your company, and attract the help of any salesperson worth a damn, you need to go out and get some customers on your own. Being a…
      seem_2211 on HN

Objections

  • Course requires email signup before showing content

    From 1 comment
    • If you want me to read this book, why isn't there a prominent download link on the front page?
      readersdigest on HN
  • Sales people are annoying and pushy

    From 1 comment
    • Slightly tangential: Does anyone get fed up by sales people? Especially aggresive and pushy sales reps? When a car dealership a fun thing to go to? As a consumer, sales people…
      spectramax on HN
  • Course may not fit non-B2B uses like press outreach

    From 1 comment
    • How would you modify these techniques to reach out to the press instead of selling B2B? I actually considered buying this course a week or two ago but I was not sure if i could…
      gentleman11 on HN

Requests

  • Download link for the recommended book

    From 1 comment
    • If you want me to read this book, why isn't there a prominent download link on the front page?
      readersdigest on HN
  • Resources on procurement, legal and privacy review for enterprise deals

    From 1 comment
    • It seems that so many of these resources focus on getting from "hello" to "yes". But I'm having major difficulties getting from a "yes" to paid invoices. Anybody has good…
      yread on HN

Questions

  • How to get first customers for an early SaaS product

    From 1 comment
    • I have just got the MVP ready for my 'analytics in a specific niche' SaaS product - I'd love to just pay someone cash to sell it for me and help me get from zero to one. I'd…
      gameofcode on HN

Alternatives named

  • The Founding Sales book by Pete Kazanjy

    From 2 comments
    • Definitely a skill founders (CEOs) should optimize for. Reminds me of another free resource https://www.foundingsales.com/
      mastermojo on HN
    • Yes, +1 for Founding Sales. It’s super useful and comprehensive. Pete Kazanjy (the author) is a great guy and is very knowledgeable and helpful. (I am the CEO of Sourcegraph, an…
      sqs on HN
  • The Mom Test book

    From 1 comment
    • > I'd love to just pay someone cash to sell it for me and help me get from zero to one. I've seen quite a few founders try this, and it normally ends badly. There are two main…
      louisswiss on HN

Category, keywords, summaries and labels on this page were made by AI (Thread Reader v2) and not checked by hand. Each point links to the comments it came from.

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