Airtime
Web and SaaS
email marketing
SHOW HN2012
How HN took it
5 positive, 3 neutral or asking, 2 mixed, 7 critical, out of 17 comments about the project. Thread score -0.03.
Idea: 4 for, 2 againstDesign: 1 for, 2 againstDocs: 0 for, 1 againstPrivacy: 0 for, 1 againstPerformance: 0 for, 1 against
The thread, comment by comment
Each row is a top-level comment and its replies, in HN's order. Select a cell to open that comment on HN.
positive neutral or mixed critical about another commenter or something else the maker
What HN said
What people liked
Useful for marketing teams tired of updating employee signatures
From 1 comment
As someone with a decent annual investment in salespeople and customer service staffers, this product looks incredibly valuable, and one of our marketing members is looking into…
mediaman on HN
Interesting concept with clear use cases
From 2 comments
Cool concept, I can imagine this getting into enterprise emails everywhere. Anyone interested in rolling their own should check out Movable Ink (http://movableink.com) -- dynamic…
gsiener on HNThis looks like a fantastic premise, but could where can I get more details about how it's implemented? I work at an ad agency, and every single client we have wants a fancy…
atourgates on HN
Objections
Images are blocked by many email clients, so impressions are undercounted
From 3 comments
What if the recipient's user agent does not display images? At least with a text-based signature, the message still goes through, even if it isn't fancy. Actually, as a…
kiwidrew on HNHow does this work? I thought that most email clients these days tried to avoid tracking by refusing to display external images by default. Am I missing something?
a3_nm on HNNot to discredit you, but this doesn't sounds very compelling: "Many clients do avoid tracking but many don't." Any percentage number to back up that claim? 110,000 impressions…
mbesto on HN
Banner-only content in replies is annoying to recipients
From 2 comments
What if the recipient's user agent does not display images? At least with a text-based signature, the message still goes through, even if it isn't fancy. Actually, as a…
kiwidrew on HNI use standard images (three of them) linked to my Facebook, Testimonials, and Twitter - they do end up getting a lot of hits so I see the benefit in something like this. Not…
matdwyer on HN
No privacy policy explaining data collection
From 1 comment
It looks like a nice service but you really need a privacy policy. What data are you storing, what are you going to do with that data and what can I do to opt-in or out? I can't…
jnorthrop on HN
Signature banners may be less effective than a dedicated marketing email
From 1 comment
I don't think that would be as effective as a single email devoting to marketing it, so the value of your product wouldn't be as high. For charities, yes I see the value,…
AznHisoka on HN
Requests
Add a privacy policy
From 1 comment
It looks like a nice service but you really need a privacy policy. What data are you storing, what are you going to do with that data and what can I do to opt-in or out? I can't…
jnorthrop on HN
Add an About Us section
From 1 comment
A real "About Us" section would be nice. No marketing unit is going to do business with two twitter accounts. And IMHO don't use twitter accounts with your position on SOPA. 95%…
eiji on HN
Show a scroll hint on landscape iPad
From 1 comment
Viewing the site on a landscape iPad, all you see is the first screenshot and a pricing button. There's no visible scrollbar or hint at more content further down the page. At…
prawn on HN
Questions
How is it implemented and what data is stored
From 2 comments
This looks like a fantastic premise, but could where can I get more details about how it's implemented? I work at an ad agency, and every single client we have wants a fancy…
atourgates on HNIt looks like a nice service but you really need a privacy policy. What data are you storing, what are you going to do with that data and what can I do to opt-in or out? I can't…
jnorthrop on HN
Who is the target market
From 1 comment
Who's the target market for this? Most marketing teams want analytics on the actual links in the email body, rather than the signature. And if they had that in place, then…
AznHisoka on HN
Alternatives named
Movable Ink
From 1 comment
Cool concept, I can imagine this getting into enterprise emails everywhere. Anyone interested in rolling their own should check out Movable Ink (http://movableink.com) -- dynamic…
gsiener on HN
WiseStamp
From 1 comment
Wisestamp much?
benjlang on HN